University launches app for virtual reality campus visits
Arts University Bournemouth (AUB) has launched an augmented reality (AR) app, which allows users to experience its campus remotely.
The technology will be used as part of the University’s recruitment process, giving prospective students an immersive insight into campus life and showcasing current student work.
The app, developed by brand design agency Bond & Coyne, is activated by a marker within AUB’s prospectus. Users can focus their smartphone camera on the front cover and the AUB AR app will spring to life.
Animation and 360-degree imagery allows users to experience the campus remotely and also features surprise features such as following animated characters through the campus, to prolong engagement and encourage sharing.
The app will be used at Higher Education events and shared with students in advance of open days, and provides an insight into campus life for those students unable to visit the University before embarking on their studies.
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