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Department of Health campaign encourages a career in social care |
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TV and print advert alongside face-to-face events across the country.
A new Department of Health (DoH) TV advertising campaign showing the difference a career in social care can make and encouraging the next generation of social care workers is due to begin.
Over 1.5 million people are employed across the adult social care sector in England, and as many as 200,000 jobs in the sector are expected to be advertised in the coming year.
The DoH campaign, which runs until March 20, comes as a new survey reveals more than a third of people would consider switching into a career in social care, especially in younger age groups.
Demand for social care is predicted to steadily increase as the population continues to age. In the next 20 years the number of people aged over 65 in England will increase by just under half, and those over 85 will double.
The TV and print advertising is supported by a series of face-to-face events across the country that encourage people to come along and find out more about the range of jobs available.
The DoH and Department for Work and Pensions have also launched the Care First Careers scheme, which will offer 50,000 jobs in social care for young people aged 18 to 24 who have been unemployed for six months or more.
Care Services Minister Phil Hope said: "Jobs range from home care assistants, to work within residential care homes and there is a wide range of positions working with older people, children, families and people with disabilities."
"Careers offer flexible working hours and opportunities for further training and qualifications such as NVQs. With the number of people who may need help with day-to-day tasks set to grow, this is a sector that will offer an increasing number of opportunities for those looking for jobs or a new career."
Further information:
Social Care Careers |
